Sidney Crosby, Canada lead IOC's move on marketing rights
The slick Michael Phelps TV ads for Under Armour are said to be the test case for a recent shift in the International Olympic Committee's iron-fisted control over its commercial properties. But Sidney Crosby has been there, done that.
from CBC | NHL News http://www.cbc.ca/sports/olympics/rio2016/sidney-crosby-ioc-marketing-rights-1.3708983?cmp=rss
via CBC
Sidney Crosby, Canada lead IOC's move on marketing rights
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